Priming is a phenomenon that works as a simple persuasion technique. Primes are subtle cues that influence peoples' subconscious attitudes and responses. As a result, primes influence decision-making. By directly influencing peoples' subconscious thoughts, priming influences peoples' decisions without their even realizing. Experience a priming example with this fun Rabbit or Duck challenge from Brain Games.
Experts from the National Geographic Channel series Brain Games explain how advertising and marketing tactics take advantage of how your brain, using persuasion techniques such as priming.